Positioning and messaging for technical B2B startups.
We help technical founders and early GTM teams figure out what to say — to engineers who evaluate the product and to the buyers who approve it. Two-week sprint, fixed fee, clear deliverables.
THE PROBLEM
Most technical companies end up with one of two messaging problems
- Messaging that engineers respect but buyers can’t act on.
- Messaging that sounds polished but loses credibility with technical evaluators.
Your product makes sense in the demo. It should make sense before the demo too.
WHAT YOU GET
Every sprint ends with six deliverables.
01
Positioning framework. The specific, defensible claim your company can own.
02
Buyer matrix. What to say to your technical champion versus the person approving the budget.
03
Message hierarchy. What you lead with, what you prove, what you cut.
04
Homepage messaging wireframe. Copy-ready, handed to your designer on day fifteen.
05
One sales-critical asset. Your choice: one-pager, deck narrative, or outbound sequence.
06
AI consistency guide. How to generate on-brand content without flattening your message.
PRICING
Fixed-fee by stage. The sprint is the same — complexity and stakeholder count differ.
SEED
$7000
Founder-led. One decision-maker. Tight scope.
SERIES A
$12,000
GTM being built. Positioning must hold across a team.
SERIES B
$15,000
Marketing exists. Foundation needs rebuilding.
Retainer available after sprint completion.
WHO THIS IS FOR
B2B technical companies.
Devtools, infrastructure, data, security, AI platforms, or anything with a complex technical sale.
Good fit
The product is strong. The story is fuzzy. The team explains it differently depending on who’s in the room. Technical buyers understand it — business buyers don’t.
Also Works When
No PMM yet. First marketing hire just arrived. Sales exists but there’s no shared narrative to work from.
Not a Fit
You need content execution, campaign management, or a full rebrand. We build the foundation — we don’t run your marketing.
Stage
Seed through Series B. The sprint is built for this problem at any stage.
HOW IT WORKS
Three live sessions over two weeks.
The work happens between them.
KICKOFF
You walk us through the product, the buyer, and what you've already tried. We ask the questions. After this call, we go do the research and you don't need to do much until session two.
Safe & Secure
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Easy-to-Use
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Book A Call
30 minutes. We'll figure out if it's a fit.
If it is, we can start within the week.